Let the towel dry completely before you fold or store it, because a musty smell comes from packing it away while it is still damp. Mildew needs moisture to grow. Take the moisture away and the smell has nothing to feed on.
That sounds obvious until you picture the usual beach day: a wet towel gets rolled up, stuffed in a bag, and left there until tomorrow. A few hours of damp warmth is all mildew needs to take hold, and once it does, the smell lingers even after the towel dries. The fix is to never let it sit wet.
A flat-woven Turkish towel actually has an edge here. Its thin, flat weave dries much faster than a thick terry towel, so if you hang it up instead of balling it in a bag, it is often dry before you get home. Less time damp means less chance of the smell setting in.
The routine that keeps it fresh
Hang the towel to dry after every use, ideally somewhere with airflow rather than crumpled in a corner. Before long storage at the end of a trip or a season, run it through a normal wash and let it dry fully before folding. Skip heavy fabric softener, which coats the fibers over time and can trap odor and moisture. If a musty smell has already set in, a wash with a cup of white vinegar added to the rinse usually clears it.

The NIXY Nebula Turkish Beach Towel ($39) is a flat-weave 100% Turkish cotton towel, so it dries quickly and packs down small, which is exactly what keeps musty smells from getting a foothold. It also gets more absorbent the more you wash it, so the care routine that keeps it fresh also makes it work better over time. Each pattern is woven in a limited run, so the design you like is the one to grab while it is around.
One thing worth naming: no towel resists a smell forever if it lives wet in a gym bag. The weave buys you time, not a free pass, so the drying habit still does the real work.
Frequently asked questions
Why does my beach towel smell even after washing? Usually because it was stored or dried while still slightly damp, or because built-up fabric softener is trapping moisture in the fibers. Wash it with a cup of white vinegar in the rinse, skip the softener, and dry it fully before folding.
Do Turkish towels dry faster than regular towels? Yes. A flat-woven Turkish towel is thinner than a plush terry towel, so it holds less water and dries much faster, whether on a hook at home or draped over a rail at the beach. That quick drying is what helps it resist musty odor.
Should I wash a Turkish towel before storing it for the season? Yes. Give it a normal wash, then let it dry completely before folding it away. Storing a clean, fully dry towel is the simplest way to keep it fresh until the next season.
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